Sales Lead Generation Just Got Easier With LinkedIn’s Open for Business

by | Updated Aug 5, 2022

LinkedIn is not just for job searchers and digital networking. Many people use LinkedIn as a search engine to find B2B products and professional services. Approximately 10 million small business leaders are using LinkedIn’s tools to help engage with prospective customers. Since 2012, we have been retained by small, medium and large businesses to increase their funnel of leads by optimizing their profile and company page for LinkedIn and Google search algorithms.

LinkedIn recently launched Open for Business also known as LinkedIn Showcase Services to help consultants, freelancers, the self-employed and small businesses. It enables you to highlight the services you provide at the top of your profile. It is a new way for small businesses to be found via digital “word of mouth“ professional networking.

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The business focus categories for LinkedIn Showcase Services are limited to accounting, coaching and mentoring, consulting, design, finance, home improvement, information technology, insurance, law, marketing, photography real estate, software development, and writing. After selecting a category, you can choose a maximum of ten keyword-based services. This feature is available on a LinkedIn personal profile (not company page) of premium members. If you are using the free version of Linkedin, you will not have access to this feature until late 2019. You may be able to speed your access by joining the waitlist.

Inbound sales leads are critical for any business. Now people researching professional products and services will be able to filter their LinkedIn searches for service providers. When you add services to your profile, you’ll show up in those search results.

If your business focuses on software development and information security consulting services and someone searches Linkedin for “information security,” they will see your profile in their search results. They can then message you using InMail to get the conversation started.

This new tool should be augmented with other Linkedin optimization tips such as keyword optimization, videos and images that explain your service, product details, a call to action, links to your website, obvious placement of email and phone numbers and other tactics.

Showcase Services How It Works

Since 2009, we have helped small and large organizations generate demand from Linkedin. We are the original and top-rated Linkedin social selling agency. Increase sales leads with our keyword-optimized LinkedIn personal profile and company page service that could enable your business profile to rank above expensive websites in Google search results.


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