You probably already know how to export your LinkedIn profile contacts and followers into Excel. You likely don’t know that you can harvest the followers of your LinkedIn company page and transform them into connections to your profile. After that, you can message relevant contacts with information about your products and services. There are several easy ways you can find and connect with people who are engaging with your organization’s LinkedIn content. Start by opening your LinkedIn business page in a web browser (not mobile app) – be sure to be designated as an admin of that webpage, then follow the steps below.
After you connect with your followers using the steps above, you can download their LinkedIn contact information. Other useful information you can export is the demographics of the followers of your page. You can access data on follower geography/location, job function, seniority, industry, and company size. You can see the engagement statistics of other Linkedin company pages that are in your competitive set. Its useful competitive intelligence that should be added to your social media research key performing indicators (KPI) dashboard.
You should also connect your personal profile to the people who are liking and commenting on the content you are publishing on your Linkedin company page. To do that, start by opening your LinkedIn business page in a web browser (not mobile) – be sure to be designated as an admin of that webpage, then follow the steps below.
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