If you’re new to the world of LinkedIn, you may be feeling overwhelmed or confused about how to write a profile that’s worth its weight in career connection gold.
The good news is, you’re not alone and we help people, like yourself, build profiles that use it to its full potential as a powerful networking resource. It’s fairly easy to create a profile but it’s more difficult to make one that will not only be seen by others but that will also convert in terms of connections and, quite possibly, career opportunities.
If you want to learn how to make a profile that really commands attention, one of the most basic guidelines to follow is quality over quantity. In virtually every aspect of your profile, from the textual information to the pictures, video and even the connections you make, remember that bigger isn’t always better and that quality will do more for you in terms of results than quantity.
First of all, you want to include information about your work experience, projects and skills that are the most relevant and, this goes without saying, those that help to market you and your abilities in the best possible way. One of the most common mistakes made on the business professional networking site is that people simply copy their resumes and paste it into their profile. By no means do these ‘resume profile’ examples portray who you are and what you do in the best way possible. Viewers won’t find your profile engaging and will likely move on quickly.
With this being said, writing in a way that’s compelling or that will successfully yet subtly promote isn’t everyone’s forte. To avoid creating a profile that reads more like a resume, our team of writers can take information about you and your professional experience and craft a profile that will effectively convey your best skills and attributes. It is, however, one thing to know how to write a profile that people will be interested to read and knowing how to write a profile that can and will be found within LinkedIn and in search engines like Google. This is where we shine as expert resume writers and profile writers because we know how the copy needs to be optimized in order for it to rank well
The next area to which you need to pay attention is your connections. The service was created for professional networking and, when used properly, it can unlock a lot of doors for you and your career. The thing is the quality over quantity rule also applies to the connections you make, at least to a certain extent. What I mean by this is that it’s not necessarily better to have 2000 LinkedIn connections if you only know 100 or if three-quarters of them are people or companies totally unrelated to your area of expertise. You just won’t have the time to properly engage everyone or to really use those connections in the way you should. So, in this sense, it’s better to have 200 solid connections, people and businesses with whom you correspond and interact regularly, than it is to strive to break the record for the most connections ever made.