Social Selling, Sales LinkedIn Profile Writing Samples, Tips
Digital social selling is the art of naturing relationships as part of business development and retention. For a business-to-business (B2B), highly considered purchases (e.g., financial advisory, consulting, enterprise technology, franchising) online consultive sales can be efficiently implemented via leadership on the LinkedIn professional social network. Social selling examples include sharing relevant content, @mentioning and InMail potential buyers, and keyword optimizing profiles and company pages. Business to consumer (B2C) digital selling uses similar tactics on Facebook, Twitter, Instagram, and Pinterest.
♦ Social selling is used by sales and account management professionals rather than marketing professionals.
♦ Social selling nurtures one-on-one relationships rather than social marketing, which publishes one-to-many messages.
♦ Learn more about our LinkedIn profile optimization for individuals.
♦ Klaxos has been retained by Visa, Bloomberg, and other organizations to write and install LinkedIn profiles for sales teams.