Home buyers are increasing searching for professional services, such as mortgages and financial services on LinkedIn. Wikipedia and LinkedIn profiles are frequently at the top of Google search. With 500 million members, you cannot afford to have a subprime LinkedIn profile. Increase sales leads with an optimized profile that includes keywords, accomplishments, professional photo, contact information and a call to action. It is cheaper than spending thousands for online advertising or website SEO. Use professional networking social media to interact directly with prospects. Add value by answering questions and offering thoughtful content until they are ready to buy. Demonstrate your expertise as a loan officer. See the list of mortgage broker/banker LinkedIn skills.