When it Comes to LinkedIn, Great Professional Profiles are Those That Don’t Read like Resumes
One of the biggest mistakes people make on LinkedIn is treating their profile as they would a copy of their resume. While your profile includes some of the same information as your resume, you’ve got to understand that it’s much more than just a career objective and your work history and it shouldn’t be written as such.
There are a lot of these ‘resume profile’ examples out there; people who have literally copied and pasted the information from their resume into the fields of LinkedIn. These profile examples are not engaging and don’t tell prospects how it is that you can get results or why you’re the best at what you do. Your standard resume is also written in the third person so there’s nothing that’s at all personal or that says anything about you, the individual. Profiles should be written in the first person.
What’s more is that the vast majority of people who use LinkedIn are actually employed and so using the same text that’s on a resume, and clearly written from an ‘I’m looking for a job’ standpoint, doesn’t seem suitable. It is is a place to make professional connections and, undoubtedly, it’s a great place to market yourself in the hopes of landing your dream job, but there’s an art and science to doing this subtly and in a way that won’t tip off your current employer.
Then, for those who are actively looking for employment, a properly written, keyword-optimized LinkedIn profile can attract much more attention from a larger group of recruiters and employers than you could ever hope to achieve applying for individual jobs. The key, however, is writing in a way that will effectively market your skills to people from what could potentially be a large number of different industries. Remember, ‘resume profile’ examples are a dime a dozen and they don’t stand out.
We craft the professional profile resumes that are specifically tailored for use on LinkedIn is what we do. We take the basic information we need from your standard resume and transform it into a profile that people will find and that they will want to visit.
So what do great LinkedIn professional profiles look like? The profiles that achieve the best results are those that engage their viewers in terms of both textual information and their appearance. Great B2b social media tactics build a relationship with the person reading and will tell the viewer who the user is and why they’re online. These pages have frequently updated statuses and use pictures and videos to highlight skills or accomplishments, and the people whose profiles see the most action are also those who regularly interact with their connections and who are focused on quality, not quantity of information.
Whether you’re looking for a job or you want to keep your options open, knowing how and what to write or include in your online resume can be difficult. If you want to see what an effective profile—one that achieves maximum exposure and results—looks and reads like view some of our sample profiles.