LinkedIn Social Selling Profile Example: Digital Media, Sales
Digital social selling is the art of naturing relationships as part of business development. For a business to business B2B highly considered purchases (e.g., financial advisory, consulting, enterprise technology, franchising) selling it is most efficiently primarily done via the LinkedIn professional social network, but also occurs offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers and personal branding. Business to consumer B2C digital selling uses similar tactics on Facebook, Twitter, Instagram, and Pinterest.
♦ Social selling is used by sales professionals rather than marketing professionals.
♦ Social selling nurtures one-on-one relationships, rather than social marketing, which publishes one-to-many messages.