LinkedIn Social Selling Sales Profile Sample, Tips & Training
Digital social selling is the art of naturing relationships as part of business development and retention. For a business-to-business (B2B) highly considered purchases (e.g., financial advisory, consulting, enterprise technology, franchising) consultive sales can be efficiently implemented via though leadership on the LinkedIn professional social network. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, and keyword optimizing profiles and company pages. Business to consumer B2C digital selling uses similar tactics on Facebook, Twitter, Instagram, and Pinterest. Klaxos has been retained by Fortune 100 firms to implement Linkedin social selling training.
♦ Social selling is used by sales and account management professionals rather than marketing professionals.
♦ Social selling nurtures one-on-one relationships, rather than social marketing, which publishes one-to-many messages.